Top 5 Website Features You Should Include on Your Website

People want to browse websites that have easy navigation, a clean design, and relevant content. As people spend less time online, it’s imperative that businesses capitalize on the essential features users value most. Creating new website features can be tricky, but it’s essential to incorporate them into your site design. You should include the following essential features and content categories:

Easy navigation

One of the most important website features for customers is easy navigation. When we talk about easy navigation on a website, it means a clear menu structure and the ability to navigate between pages quickly. Among the survey respondents, 91% want better descriptions of products and visuals. Another 83% prefer an up-to-date design. Sixty-three percent also want links to social media and to a company blog. These features will likely increase the amount of time customers spend on a site.

One of the most common website navigation features is the header. This section of a website will show a title and sometimes a link that will take the user to the next page. Many websites have headers, which can move with the screen as it scrolls. A great example of this is the Manchester United website, which features a fixed header with titles that allow users to navigate the site easily. These features will make it easy for visitors to find what they’re looking for.

Clear calls to action

Having clear calls to action on your website is essential for increasing conversions. Without them, readers will likely leave the site without completing any tasks. A clear call to action will encourage them to interact with the website, which in turn will increase your conversion rates. Here are a few examples of CTAs that improve conversion rates. Read on to learn more about them. This is an example of a CTA on a blog page.

The next-to-last CTA on a webpage must be clearly marked. Having a large button that says “Download the free Guide” is not enough. A call to action on a page should make it clear how the user will benefit from the action. If the user isn’t clear about what to do next, they will simply leave and go to another website. Having clear calls to action on your website will eliminate any friction in the sales funnel.


Mobile-friendliness of website features is one of the most important factors for Google to consider when ranking websites. Since March 2018, Google began indexing mobile-friendly sites. Now, they conduct mobile-first indexing and are continually raising the bar. If you don’t improve your mobile experience, you could see your search rankings slip. This article will cover some of the features that should be included on a mobile-friendly website.

Another important feature for mobile-friendly websites is large, tapable buttons. These should be big enough to tap and not have to be zoomed. In addition, make sure there is adequate space between two hyperlinks. If they are too close to each other, users may accidentally click on them, so they should be well-spaced. In addition, make sure your website is responsive to different devices. This way, your visitors will be able to view it quickly and easily.

Internal links

The use of internal links on your website helps your website’s SEO. The more links your site has, the more search engines will notice them. This is especially true for smaller sites, where it might be difficult to remember all of the content that’s on a particular topic. Fortunately, you can create a hub of relevant content on your website, and this helps Google better decipher your posts. This means higher search engine rankings!

Good internal links on your site can help you keep visitors on your site for longer. These links are helpful in guiding your visitors to the next step. You can use them to educate your audience about your products or services. It’s a good idea to link relevant pages within your website to help improve your SEO. Internal links also boost the rankings of important pages, which is a good way to attract more visitors. When your website contains useful information, people are more likely to return.

Live chat software

LiveChat is a great way to make your business goals a reality. It allows you to track your team’s performance through its intelligent automation and self-service features. In addition to providing a live and immediate response, this software also has a host of features to help you improve the customer experience and increase agent productivity. For example, the Drift LeadBot helps you qualify leads and book meetings with prospects. Additionally, it allows you to send highly personalized messages to each customer.

Many live chat vendors offer plans that charge by the number of agents. These plans are great for ambitious businesses on an exponential growth path. However, you should keep in mind that certain features may change as your business grows. One of the most important features is the tone of voice. Live chat software should be able to provide customers with an honest and professional tone of voice. If you want your customers to feel comfortable with the way you speak to them, you should invest in this feature.

Embedding content from customers

Embedding content from customers on your website is a powerful marketing technique, and is an excellent way to increase conversion rates. The process is fairly simple, and the end result is an impressively high conversion rate. However, there are some things that you should take into account. The first thing you need to do is to ensure that your embed URL is secure. You can make it as secure as possible by using HTTPS.

Before you begin to embed content from customers on your website, you should define your website’s goals. Then, define how you plan on achieving those goals and what kind of content you need. This will help you create an effective strategy that will maximize your site’s revenue and returns. In addition, incorporating user-generated content into your website will increase the likelihood of customers recommending your brand to others.

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